SWOT Strategy Matrix **The business you will use is Amazon**
- Prepare a Strengths-Weaknesses-Opportunities-Threat (SWOT) Strategy Matrix. This is a 9 cell diagram that matches and links SWOT. Use the proper notation for each of the cells.
- There are 8 steps in creating a SWOT Strategy Matrix:
- List the firm’s key external opportunities.
- List the firm’s key external threats.
- List the firm’s key internal strengths.
- List the firm’s key internal weaknesses.
- Match internal strengths with external opportunities and record the resultant SO Strategies in the appropriate cell.
- Match internal weaknesses with external opportunities and record the resultant WO Strategies.
- Match internal strengths with external threats and record the resultant ST Strategies.
- Match internal weaknesses with external threats and record the resultant WT Strategies.
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