Week 5 discussion
DQ1
Guerrilla Marketing
Please respond to the following:
From the first e-Activity, discuss the key elements that
made the guerrilla marketing so successful. Explain your rationale.
Discuss possible best practices from the guerrilla marketing
campaign that different types of small businesses could leverage. Provide
specific examples to support your response.
DQ2
Advertising and Promotion
Please respond to the following:
From the second e-Activity, determine the best possible way
to leverage Facebook, Twitter, and other social networking sites to advertize
and promote the small business of your choice. Explain your rationale.
Select a small business with which you are familiar and then
determine the best way for that business to stretch its advertising budget.
Provide specific examples to support your response.
