Question 25 (1 point)Which of the following is not a difference between digital media and traditional media?
a
Digital media help marketers utilize new resources.
b
Digital media help companies reach new target markets.
c
Digital media help marketers and customers share information.
d
Digital media make customer communications richer.
e
Digital media make communications more confusing.
Question 26 (1 point)The person primarily associated with the Hawthorne Studies was:
a
Nathaniel Hawthorne.
b
Abraham Maslow.
c
B.F. Skinner.
d
Elton Mayo.
e
Douglas McGregor.
Question 27 (1 point)The birth of the study of human relations can be traced to:
a
research conducted by Mayo and Hawthorne.
b
McGregor’s Theory X and Theory Y.
c
time and motion studies conducted by Frederick W. Taylor and Frank and Lillian Gilbreth.
d
Herzberg’s study of hygiene and motivation factors.
e
Maslow’s Hierarchy of Needs.
Question 28 (1 point)The balance of payments includes all the followingexcept:
a
foreign investments.
b
domestic investments.
c
foreign aid and military expenditures.
d
tourist expenditures.
e
a country’s balance of trade.
Question 29 (1 point)Rick Richardson developed a new product and has found a retail store willing to sell it at the price he set. He has also agreed to help promote the product’s sale. He is engaging in:
a
retailing.
b
marketing.
c
researching.
d
discounting.
e
exchanging.
Question 30 (1 point)A light bulb used to provide light for workers on an assembly line would be classified as what type of product?
a
Consumer
b
Mechanical
c
Business
d
Commercial
e
Technical
Question 31 (1 point)Vikram, a Ph.D., has worked in the Monsanto research lab as a chemist for several years. He is currently participating in a series of management seminars at company expense. This is an example of:
a
performance appraisal.
b
training.
c
development.
d
an assessment center.
e
orientation.
Question 32 (1 point)A ______ is the difference between a desired state and an actual state, while a _______ is the satisfaction of some need.
a
problem; morale
b
goal; need
c
need; morale
d
need; goal
e
motivation; goal
Question 33 (1 point)Stockholders who may receive dividends but cannot vote are called:
a
uncommon stockholders.
b
preferred stockholders.
c
standard stockholders.
d
majority stockholders.
e
common stockholders.
Question 34 (1 point)If a boat manufacturer orders 50 units of fiberglass material and secures trade credit, promising to pay the supplier at a later date, the manufacturer will record the amount to be paid as a(n):
a
account receivable.
b
current asset.
c
equity account.
d
long-term liability.
e
account payable.
Question 35 (1 point)In general, the longer the term of a certificate of deposit, the:
a
lower its value.
b
higher its inflation rate.
c
less safe it is.
d
lower its interest rate
e
higher its interest rate.
Question 36 (1 point)An accounting term that is synonymous with revenue is:
a
net income.
b
price.
c
sales.
d
expenses.
e
profit.
