Complete Part Three of your project. Develop a research paper that analyzes what you have learned about how particular HR concepts are involved in effective performance management systems. Your goal is to design a performance management system for your selected organization. Be sure to include and address the following:
- A brief summary of Parts One and Two of your research project, which were completed in previous modules.
- A detailed discussion of your selected organization’s current performance management system, including its strengths and weaknesses.
- Recommendations for improving the organization’s performance management system by: Enhancing employee engagement and retention.
- Aligning the performance management system to organizational goals.
- At least eight credible resources (not including course materials).
M3A1 Amazon.com Inc. 1 M3A1: Amazon.com Inc. Research Project
May 21, 2017 M3A1 Amazon.com Inc.
Introduction and Company History
Amazon.com Inc. Profile
Amazon.com Inc. is one of the global leaders in electronic commerce and cloud
computing company with world headquarters located in the United States of America. The
company employs about 30,000 people globally. Large volumes of the Amazon.com Inc.
operations and profits come from outside the United States of America. The American market
provides approximately 26 percent of the company’s annual revenues. Other markets include
Asia, Europe, Latin America, and Africa.
Amazon.com Inc. Corporate Mission
Amazon Company is to "seek to be Earth’s most customer-centric company for four
primary customer sets: consumers, seller, enterprises, and content creators” (Jurevicius, 2013).
The mission statement is not confirmed on its website, but some websites suggest it is: “To
continue to offer quality products and services using the best technology available and at a
reasonable price. This results in highly loyal customers while maintaining shareholders interest
and company profits in mind. We also want to expand geographically, increasing the number of
customers and to keep improving our main competitive advantage – infrastructure. By working
hard and having fun, we seek to offer the best working environment for our employees,
promoting career opportunities, and to increase our responsibility towards the environment and
the society” (Jurevicius, 2013).
It is assumed that the company takes their mission as a commitment to their customers.
As one of the world’s largest company, the company must try by all means to, go globally.
Amazon.com achieves this by providing perfect services, both active as well as a recently
revamped website and commercial systems that create value for the company, the partners, 2 M3A1 Amazon.com Inc. 3 customers, shareowners and the community in which the corporation does its operations (James
O’Rourke, 2008).
Products and Services
1. Amazon.com is one of the world’s most distinguished trademarks as other highly marketable
brands.
2. The world’s most efficient and pervasive delivery system.
3. Satisfied customers from which the company earns a good profit after selling their services. 4. Amazon.com’s people are responsible for building Amazon.com’s enterprise.
5. Amazon.com has abundant resources which are efficiently allocated.
6. Amazon.com has strong global leadership in the electronic commerce and cloud computing
industry, in particular, one of the busiest in the world generally speaking.
Amazon.com Inc. Managerial Functions
Amazon.com has a strong management team responsible for the preparation, staffing,
regulating, coordinating and designing the company’s ventures. This team comprises of people
with expertise having enough market intelligence. The management team consists of young
individuals with original and unconventional minds in the industry.
Strengths and Weaknesses
Porter’s five-force tool happens to be a simple but very useful tool that held determines
where the power of a business lies. It is essential for the understanding of the firm strength at its
current state and the power of a position the firm is considering to take. It helps a lot when it
comes to decision making or during the planning process. The Porter’s Five Forces has five
branches namely the supplier power, buyer power, competitive rivalry, threat of substitution, and
finally the threat of new entry (Akhil, 2014). M3A1 Amazon.com Inc.
In our case, that is, Amazon.com Inc., the Porter Five Force can be used. A few threats
are facing online shopping, and by the aid of the porter five forces, all these threats will be
addressed and responded to them.
To start the list of threats we kick off with the threat of new entrance to online retailing.
This risk depends on a few factors that include minimum size requirement to achieve
profitability. The license requirements the less the requirements, the more prone to the threat
Amazon is. Another factor affecting this risk is the initial investment that is required for starting
and the fixed cost needed to running operations. Also, the switching cost is another factor that
determines whether there are new entrants.
Competitiveness
Some of the top global competitors of Amazon.com Inc. in the market include the WalMart Company and Alibaba. Amazon.com has several market opportunities both locally as well
as globally. The company has international expansion opportunities, the sales of the company’s
services are also ever increasing. There is also an ever constantly expanding market for its
products. 4 M3A1 Amazon.com Inc. 5
References: Akhil I.L. (2014). Porter’s Model: Porter’s Diamond, Porter’s Generic Strategies, Porter’s 5
Forces, Porter’s Value Chain (CIMA E3- Enterprise Strategy Book 1). New York: KAPP
Edge Solutions.
James O’Rourke, E. T. (2008). Module 4: Intercultural Communication for Business. Cengage
Learning.
Jurevicius, O. (2013, September 14). Amazon mission statement 2013. Retrieved May 21, 2017
