from the article Amazon.com, 2016 https://drive.google.com/file/d/17bC1erouv7rGgg_L77W06fAKM9Fh-jk0/view?usp=sharing
1. Evaluate the resources and capabilities of Amazon.
2. How did Amazon develop and leverage its resources and capabilities over time to compete?
3. What are the advantages and disadvantages to Amazon of opening its retailing platform to third parties?
4. What do you recommend for Amazon in the next 5-10 years? (taking into consideration how competitors might respond to Amazon)
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