2 pages-Please read the Requirements!
Message Strategies: Persuasive Business Messages [LO-2] ?he coffee shop across the street from your tiny apart-ment is your haven away from home—great beverages, healthy snacks, free wireless, and an atmosphere that is convivial but not so lively that you can’t focus on your homework. It lacks only one thing: some way to print out your homework and other files when you need hard copies. Your college’s libraries and computer labs provide printers, but you live three miles from campus, and it’s a long walk or an inconvenient bus ride. Your task: Write a letter to the owner of the coffee shop, encouraging her to set up a printing service to complement the free wire-less access. Propose that the service run at break-even prices, just enough to pay for paper, ink cartridges, and the cost of the printer itself. he benefit to the shop would be enticing patrons to spend more time—and therefore more of their coffee and tea money—in the shop. You might also mention that you had to take the bus to campus to print this letter, so you bought your afternoon latté somewhere else.
Requirements!!!
Persuasive Business Message. This is an unsolicited message, a type which is often construed as negative. The sender runs the risks of pushing the proprietor into a defensive posture if the message is incorrectly written. You should be clear that this is a persuasive message intended to benefit both customers and business. I will be looking for the following:
-Letter Format, (see Appendix)
-Opening: complimentary comments regarding the business
-Body: move into request and reasons for it
-Closing: include the motivation to agree by offering the owner a benefit
-Spelling/Grammar
