ASSIGNMENT 04
BU480 eBusiness Strategy
Directions: Be sure
to make an electronic copy of your answer before submitting it to Ashworth
College for grading. Unless otherwise
stated, answer in complete sentences, and be sure to use correct English
spelling and grammar. Sources must be
cited in APA format. Your response
should be four (4) pages in length; refer to the “Assignment Format”
page for specific format requirements.
Part A Explain how
the Internet can help a company to achieve a competitive advantage in the
marketplace through (1) cost leadership and (2) differentiation. Illustrate
each case through an actual example, other than those mentioned in the
textbook.
Part B Pick out an
e-business company of your choice. Which type of competitive advantage does it
pursue? What factors help this company create superior customer value? Is the
strategy sustainable?
Grading Rubric
Please refer to the rubric on the next page for the grading
criteria for this assignment.
