Title:Management: Leading and Collaborating in a Competitive World
Edition: 12th
Authors: Bateman, T. S., & Snell, S. A.
ISBN-13: 978-1259546945; MHID: 1259546942
External Environmental Analysis
Readthe instructions for Experiential Exercise 2.1 on p. 70 of the text.
Choosea company for this assignment.
Completean external environmental analysis for your chosen company that considers the following factors. Note: This analysis must be done before you can complete the actual assignment below.
- Laws and regulations
- Economy
- Technology
- Demographics
- Social issues
- Suppliers
- Competitors
- New entrants
- Substitutes and complements
- Customers
Following your analysis, writea response of at least one hundred fifty words for each of the following questions (total of four hundred fifty words minimum):
- What has the company done to adapt to its environment?
- How does that company attempt to influence its environment?
- Do you think the company has made good decisions? Why or why not?
Are You an Effective Manager?
CompleteExercise 1.2,“Are You an Effective Manager?” on p. 27 of the text.
Rankeach of the items in the Managerial Behaviors Worksheet from 1 – 10 based on the behaviors that are the most important to the least important, with 1 being the most important. You may include additional behaviors that you feel are necessary for managerial effectiveness.
Preparea one-page summary justifying your rankings and providing a rationale for each.
Competition and Decision MakingWatch the following videos:
- “Storage Wars: Sneak Peek | A&E” at http://www.youtube.com/watch?v=-hSXiQJViow&feature=share&list=PL367FFE3C11746F90 [6:28]
- “Auction Kings- Coke Machine Bidding War” at http://www.youtube.com/watch?v=WhEF4kHF2lA [2:35]
Preparea response to each of the following questions:
- As the videos proceeded, did bidders become more competitive or more cooperative? Why?
- Do you think the bidders made good decisions? Were their decisions guided by a decision making process? Why or why not?
- How do you think competition influences decision making?
The purpose of this project is to provide students the opportunity to understand a basic and important tool in
management planning—the SWOT analysis.
This project builds on concepts covered in the course text and requires students to access information from
the Averett University Library databases, including ABI INFORM and Factiva. In addition, organizational
documents such as the Annual Report are highly recommended information sources.
Outcome
In Week 5, each student will submit his/her SWOT analysis on a publicly traded company. A minimum of 8
sources is required, to include: The course textbook, Management: Leading and Collaborating in a Competitive World
At least 4 articles from the Averett University Library databases listed above
No more than 3 reports, articles, or other information from the organization’s website Students will begin the SWOT analysis in Week 1 and work on it continuously through Week 5 when it is due.
The Moodle course page for BSA305 provides a prompt and link for submitting the final project. Each week’s
assignments illustrate and reinforce the path to successful completion of the SWOT analysis. The analysis is
a total of 10 to 12 pages in length, double-spaced, in a Microsoft Word document–appropriately cited,
formatted, and referenced according to APA guidelines. In addition to the general grading criteria in the
syllabus, the successful completion of this project includes completely and correctly addressing the template
below.
Template for SWOT Analysis Cover Page: Include an APA-compliant cover page. Overview of the Concept of SWOT Analysis: Explain the importance of a SWOT analysis and its
role in strategic planning. Overview of the Organization: Provide an overview of the publicly traded company, touching on the
following:
History of the organization
Its primary products or services
The industry in which it exists
Its stock symbol, annual profit, strategic goals, and other key factors External Environmental Analysis – Analysis of External Opportunities and Threats: Discuss
opportunities first, followed by threats. Use Chapters 2 and 4 of Management and the literature on
your organization to thoroughly discuss the opportunities and threats it faces. Internal Resource Analysis – Analysis of Internal Strengths and Weaknesses: Discuss strengths
first, followed by weaknesses. Use Chapters 2 and 4 of Management and the literature on your
organization to thoroughly discuss its strengths and weaknesses. Summary of the External and Internal Analyses – the SWOT: Summarize the discussion of
strengths, weaknesses, opportunities, and threats by doing the following:
Identifying the major factors for each area
Version 2
October 2016 BSA305: Principles of Management 2 Explaining how the organization might “take advantage of the available opportunities by capitalizing
on the organization’s strengths, neutralizing its weakness, and countering potential threats.”
(Bateman & Snell, 2017, p. 124). References: In accordance with APA style, prepare a reference page of your sources. Appendices: Include any appendices that are needed to support the content of the paper. Make
certain the appendices are numbered, titled, and formatted per APA guidelines. Version 2
October 2016
