These two web sites are the foundation on-line tools for marketing professionals
- The American Marketing Association (AMA), the leading marketing trade association produces https://www.ama.org/Pages/default.aspx is produced by: American Marketing Association (AMA).
- Advertising Age, at http://www.adage.com is the up-to-the-minute tool that provides the latest marketing news.
This week we will discuss ethical marketing issues on a global basis. In the “Marketing Power” web site, click the “Resource Library” link at the top of the home page and click the “Global” link at the top of the “Advertising Age” home page. Both areas should guide you to global marketing ethics articles to read and discuss.
Visit both sites.
Locate articles regarding ethical issues in global marketing.
Compose a forum post in which you:
- Identify an article of interest dealing with an ethical issue of global concern.
- Indicate points in the article you agree with and those you disagree with.
- Explain how you might handle this situation if in a place of authority.
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