Graded Homework

Brief description of our new business:

“Product Strategy – Our brand name is CANNNNDY, our
product lineis called Nutritech. Our strategy is to sell our Nutritech glasses,
premium food intake monitoring technology. When our customers put their Nutritech
glasses on, before they dig intotheir meals, our high-tech food recognition
cameras (by SRI Intl.) will scan their food. Afterscanning the food, the
nutritional information and exact food proportions will appear on the customers
CANNNNDY account.”

Sample of Implementation Plan:

As a new business, Bagels by the Bay has a relatively short-term
implementation plan. We have scheduled
the following activities to be completed by the given dates:

Activities	Dates
• Advertisements in newspapers	• April, 200x
• Open Bagels by the Bay	• May, 200x
• Distribute flyers	• May, 200x
• Begin coupons on supermarket receipts	• June, 200x
• Re-evaluation customer survey	• May, 200y
• Research catering services	• June, 200y

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Implementation Plan for
“Nutritech glasses”:

a. The implementation plan shows how a company
will turn plans into results.
To implement a marketing program successfully, hundreds of detailed decisions
are often required.

b. These marketing tactics are detailed
operational decisions essential to the overall success of marketing
strategies. Unlike marketing strategies,
marketing tactics involve actions that must be taken immediately.

c. Your assignment is to provide a detailed
list of steps to carry out your Marketing Plan.
The Student Sample (Bagels by the Bay) provides a brief example. Yours
should be a little more detailed.