1.Brad is a pharmaceutical representative for Merck. He attends a medical conference where he gives a presentation about a new drug that is being manufactured by his company. Brad’s presentation is a part of Merck’s IMC effort and it represents: (Points : 1)
encoding of the product message. decoding of the product message. feedback for the promotional message. noise generated by the promotional message.
Question 2.2.In the context of the communication process, translating a message into understandable terms and transmitting it through a communications channel is known as _____. (Points : 1)
decoding referencing polarizing encoding
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