Unit 4: Discussion 11 unread reply.11 reply.Topic: (A Mosaic Case-Study) Researching through SurveysScenario:
Mosaic’s team members are discussing marketing research. Read the exchange below and follow the instructions in the Task to practice and build skills in researching through surveys.
“I’m pleased to say that the new strategies for targeting Hispanic customers have been greatly noticed.” said Demetri, when Yvonne gave him the floor to talk at their routine staff meeting. “Many of the Mosaic store managers from the Southern stores have taken the time to e-mail me about positive verbal feedback they’ve been getting from our customers.”
“It’s good to know our hard work is paying off, despite the,” said Trey while letting out a fake cough, “challenges we faced when working with the marketing department.”
Martina just snickered at his remark.
Ignoring the exchange, Demetri said, “Here’s the deal. While we’ve received some positive feedback from the store managers, I don’t have an
Grade: 100 points (10%)
Format and Length: 5-10 minute PowerPoint Presentation with audio narration, delivered online
References: Provide a “References” slide at the end of the presentation.
Potential Audience: Your audience will be company employees at all company locations in the US who may be involved in starting an operation in the country you are investigating, plus the CEO, the VP for Human Resources (HR), the company CFO (Chief Finance Officer), the company CIO (Chief Information Officer), and the VP for Business Development/Marketing.
Background and Scenario: Continue to use the scenario for writing assignments #1, #2, and #3.
TASK:
Based on the information you have found in your research for Writing Assignments 1, 2, and 3, develop and present a 5-10 minute PowerPoint presentation online, giving an overview of the business, economic, social, and other conditions in the country you have selected, as they relate to a possible move to that count
