Course Text-Kerin, Roger A., Hartley, Steven W., Berkowitz, Eric N., and Rudelius, William. Marketing, 11th edition, McGraw-Hill/Irwin.
Does a company’s leadership have a responsibility to continue to build product sales and profits (and shareholder value) while seeking conclusive research results whether or not a product is indeed harmful? Cite specific examples of companies that have been identified as putting their financial needs ahead of the consumer’s well-being (excluding cigarettes and pharmaceuticals)
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