Bicycle Business
business. You currently manufacture bicycles in Seattle. Market demand for
bicycles is expected to double in the next five years. Your sales in the United
States are currently 100 percent. However, you hope to expand your business
within the next two years. You are currently considering opening a new facility
in China, Italy, or Mexico.
Where would you propose locating a new manufacturing
facility? Why?
How would you make this decision?
Which critical success factors
are most important in your analysis?
What concerns would you have about
expanding the business internationally versus within the United States? Why?
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