Benchmark Assignment – Data Analysis Case Study
The Cicero Italian Restaurant was founded by Anthony
Tanaglia in 1947 in Cicero, Illinois, a suburb of Chicago. He built the
business with his family from a small pizza and pasta restaurant to 10
locations in the Chicago area. Michael Tanaglia, Anthony’s grandson, moved to
Arizona to escape the cold Chicago winters and opened a restaurant in the
Chandler area. The Arizona restaurant gained momentum thanks to the
Chicago-style pizza and quality Italian dishes. Anthony decided to expand
operations in Arizona, adding a second location in Glendale. The Glendale
location was managed by Michael’s son Tony.
After a year of operations, Michael had some
concerns with the Glendale location. Michael does not want his family’s
business to fail, and he wants his grandfather’s legacy to last. Michael also
understands how important an operational evaluation can be to identifying the
strengths and weaknesses of a business. Michael confides his concerns to you and
asks if you will do him a favor and use your quantitative analytic expertise to
help him evaluate the Glendale location’s operations in three key areas:
customer satisfaction, customer forecasting, and staff scheduling. As his
friend, you agree – though his offer to treat you to the large pizza of your
choice didnot hurt.
First
Evaluation
The first evaluation required an understanding of
the factors that contribute to customer satisfaction and spending. Refer to the
data Michael provided in the Excel spreadsheet “Benchmark Assignment – Data
Analysis Case Study Data.” Identify which variables are significant to
predicting overall satisfaction. Develop and interpret the prediction equation
and the coefficient of determination. Based upon the data in this evaluation,
what areas should Michael and Tony Tanaglia focus on to improve customer
satisfaction?
Second
Evaluation
The second evaluation requires a forecast of
customers based upon demand. Michael reviewed data for the previous 11 months
in an attempt to better forecast restaurant customer volume.
|
Month |
# |
|
January |
650 |
|
February |
725 |
|
March |
850 |
|
April |
825 |
|
May |
865 |
|
June |
915 |
|
July |
900 |
|
August |
930 |
|
September |
950 |
|
October |
899 |
|
November |
935 |
|
December |
? |
Which method should the business owner use to yield
the lowest amount of error and what would be the forecast for December?Refer to
the Excel spreadsheet “Benchmark Assignment – Data Analysis Case Study Template.”
Third
Evaluation
The third evaluation concerns staff scheduling. Some
of the customers have complained that service is slow. The restaurant is open
from 11:00 a.m. to midnight every day of the week. Tony divided the workday
into five shifts. The table below shows the minimum number of workers needed
during the five shifts of time into which the workday is divided.
|
Shift |
Time |
# of Staff |
|
1 |
10:00 |
3 |
|
2 |
1:00 |
4 |
|
3 |
4:00 |
6 |
|
4 |
7:00 |
7 |
|
5 |
10:00 |
4 |
The owners must find the right number of staff to
report at each start time to ensure that there is sufficient coverage. The
organization is trying to keep costs low and balance the number of staff with
the size of the restaurant, so the total number of workers is constrained to
15.
Based on these factors, recommend the staff for each
shift to accommodate the minimum requirements for customer service.Refer to the
Excel spreadsheet “Benchmark Assignment – Data Analysis Case Study Linear
Programming Template.”
