Unit 5 assessment
Question 1 Because of the various problems with operational
data, large organizations choose to extract operational data and typically
create and staff a group of people who manage and run a(n) ____________.
Question 2 Which of the following statements is true of social
CRM?
Question 3 ____________ is the process of obtaining,
cleaning, organizing, relating, and cataloging source data.
Question 4 ____________ is defined as information containing
patterns, relationships, and trends of various forms of data.
Question 5 Which of the following statements is true about
data marts?
Question 6 How should organizations respond to social
networking problems? Which one of them is a dangerous approach, and why?
Your response should be at least 200 words in length.
Question 7 Define business intelligence and BI systems.
Your response should be at least 200 words in length.
