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Question 1

All of the following are using a subscription revenue model
for e-books EXCEPT:

Amazon.

Scribd.

Barnes
and Noble.

Oyster.

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Answer

Question 2

Your company has just implemented a new, more efficient set
of business processes that other firms cannot yet obtain. This will enable your
firm to adopt a strategy of:

cost
competition.

scope.

scale.

focus.

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Answer

Question 3

A firm’s __________ describes how a firm will produce a
superior return on invested capital.

value
proposition

revenue
model

market
strategy

competitive
advantage

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Answer

Question 4

Which element of the business model addresses the question
of why a customer should buy from the firm?

Revenue
model

Competitive
advantage

Market
strategy

Value
proposition

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Answer

Question 5

The ability to retain user attention and engagement is an
important attribute for which revenue model?

Advertising
revenue model

Subscription
revenue model

Transaction
fee revenue model

Sales
revenue model

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