Unit 1 quiz
Question 1 Which of the following is NOT a unique feature of
e-commerce technology?
Question 2 Which of the following statements about
e-commerce in the United States in 2014 is NOT true?
Question 3 All of the following are major social trends in
e-commerce in 2014-2015 EXCEPT for:
Question 4 E-commerce can be defined as:
Question 5 Which of the following features of e-commerce
technology enables merchants to market and sell “complex” goods and
services to consumers via marketing messages that can integrate video, audio,
and text?
Unit 2 quiz
Question 1 All of the following are using a subscription revenue
model for e-books EXCEPT:
Question 2 Your company has just implemented a new, more
efficient set of business processes that other firms cannot yet obtain. This
will enable your firm to adopt a strategy of:
Question 3 A firm’s __________ describes how a firm will
produce a superior return on invested capital.
Question 4 Which element of the business model addresses the
question of why a customer should buy from the firm?
Question 5 The ability to retain user attention and
engagement is an important attribute for which revenue model?
Unit 3 quiz
Question 1 Which of the following statements about cloud
computing is NOT true?
Question 2 __________ is one of the original Internet
services and is used to transfer files from a server computer to a client computer
and vice versa.
Question 3 Which of the following organizations coordinates
the Internet’s systems of unique identifiers, such as IP addresses and
top-level domain systems?
Question 4 Which of the following is NOT an advantage of
client/server computing over centralized mainframe computing?
Question 5 Which of the following protocols is used to send
mail to a server?
Unit 4 quiz
Question 1 Which of the following typically includes a data
flow diagram to describe the flow of information for an e-commerce site?
Question 2 __________ involves testing a site’s program
modules one at a time.
Question 3 Which of the following helps you understand the
marketing effectiveness of your e-commerce site?
Question 4 A system design has two main components:
Question 5 Most of the time required to maintain an
e-commerce site is spent on:
Unit 5 quiz
Question 1 What is the first step in developing an
e-commerce security plan?
Question 2 Software that is used to obtain private user
information such as a user’s keystrokes or copies of e-mail is referred to as:
Question 3 Which of the following dimensions of e-commerce
security is NOT provided for by encryption?
Question 4 What is the most frequent cause of stolen credit
cards and card information today?
Question 5 All of the following are used for authentication
EXCEPT:
Unit 6 quiz
Question 1 Which of the following is NOT a practice that
degrades the results and usefulness of search engines?
Question 2 Which of the following is NOT true about search
engine advertising?
Question 3 Which of the following search engine algorithm
updates enables Google’s search engine to evaluate an entire sentence rather
than just a key?
Question 4 All of the following are online communications
that are used to support the evaluation of alternatives stage of the consumer
decision process EXCEPT:
Question 5 “Shoppers” constitute approximately
__________ % of the online Internet audience.
Unit 7 quiz
Question 1 The lower the cost of sales compared to
__________, the higher the gross profit.
Question 2 Operating margin is defined as:
Question 3 What is another name for pro forma earnings?
Question 4 Virtual merchants face potentially large costs
for all of the following EXCEPT:
Question 5 Current liabilities are debts of the firm that
will be due within:
