Unit Assignments
Unit I Assignment
Building a Timeline for the History of the Internet
This assignment provides you with an opportunity to build a
timeline that illustrates the significant milestones of the Internet. Remember
that all history is selective, and no two scholars can agree to the time when
the Internet (or e-commerce) actually began or what constitutes a significant
milestone. You are encouraged to use your course textbook, reliable sources
from the Internet, and the university’s online library to support the
information within your own timeline.
Also, this assignment involves using Microsoft PowerPoint to
create a timeline. Feel free to design your own timeline, or click here to
access a template.
Be sure to include at least the following as part of your
timeline:
· Include at
least 12 milestones on the timeline.
· On separate
slides, very briefly summarize each milestone—what occurred?
· Include dates
on both the timeline and the summarizing slides.
· Include a
references slide where you can cite your research for each milestone.
· (Optional) Include a few images to visually
represent milestones on the timeline.
Save all of your work within the PowerPoint file, proofread
all of your work, and submit it in Blackboard for grading.
BBA 3331, Introduction to E-commerce 2
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit II Assignment
This assignment provides you with an opportunity to discuss
components of the online business model by relating the eight components to an
existing type of e-commerce. Complete this assignment by answering each of the
questions within the worksheet. Click here to access the worksheet. Then, save
all of your work before submitting the document in Blackboard for grading.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit III Essay
This assignment provides you with an opportunity to explain
the four infrastructures influencing e-commerce strategy. Begin by selecting an
e-commerce out on the Internet, excluding the examples in the textbook. Then,
draft a two-page essay that explains how the e-commerce’s strategy has been
influenced by the four infrastructures:
· Layer 1:
network technology substrates,
· Layer 2:
transport services and representation standards,
· Layer 3:
middleware services, and
· Layer 4:
applications.
If you are not sure about the strategy that the e-commerce
actually used, then you can make logical estimations or recommendations for how
your strategy, for the selected company, would be influenced by the four
infrastructures. As part of your explanation, be sure to include how each layer
is dependent upon other layers.
There is no need to prepare a title page nor a references
page; however, be sure to use Times New Roman, 12-point font, double-spacing,
and one-inch margins.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit IV PowerPoint Presentation
This assignment provides you with an opportunity to define
tools of the customer interface and to distinguish the different stages of
developing a website by preparing a presentation. Treat this presentation as if
you were bidding on a job, and this presentation is your opportunity to sell
the tools you would include along with the process (the development stages)
that you would follow. Include at least the following within the presentation
· seven tools
of the customer interface (i.e., context, commerce, connection, communication,
customization, community, and content);
· examples for
each of the seven tools of the customer interface (images or screenshots);
· explanation
of how your team would progress through each of the stages for developing a
website (i.e., systems analysis/planning, systems design, building the system,
testing, and implementation service delivery);
· examples of
the tasks that would occur in each development stage; and
· at least 12
slides.
Use your creativity to format the presentation; however, be
sure it is professional and legible. For some guidance toward preparing
presentations in PowerPoint, click here to access a video with helpful tips. Be
sure to save all of your work in your presentation file before submitting it in
Blackboard for grading.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit V Article Review
This assignment provides you with an opportunity to read an
article about a current security threat (or attack) while also examining how
security measures impact the customer experience. Within the online library, locate
an article that describes a recent security threat (or attack) on an e-commerce
site. Choose a threat or attack that occurred within the last 10 years. Read
the article, and then draft a two-page paper to address each of the following:
· Briefly
describe the threat (or attack).
· Briefly
describe the type of e-commerce.
BBA 3331, Introduction to E-commerce
3
· Could the
threat have been prevented by utilizing the steps of the security life cycle
model? Why, or why not?
· Does the
e-commerce sacrifice any form of customer service by implementing security
measures? Explain.
· Visit the
e-commerce site for a brief moment. As a consumer, did you feel that your
information and/or any exchange of funds would be secure? Explain your initial
impression.
Use APA style to format the paper. All source material must
be referenced (paraphrased and quoted material must have accompanying
citations). For some guidance toward preparing your article review, click here
to access a video with helpful tips.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit VI Reflection Paper
Unit VI includes several marketing and advertising
strategies that many companies have used to strengthen their brands. This
assignment provides you with an opportunity to make recommendations for
strengthening an e-commerce’s brand. Write a two-page reflection paper by
recommending at least six marketing and advertising strategies (concepts) and
explaining how each strategy would strengthen the brand for an e-commerce site.
Use Times New Roman, 12 point font, and double-spacing to
format the reflection paper. There is no need to include a title page nor a
references page.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
Unit VII Case Study
This assignment provides you with an opportunity to analyze
the impact of e-commerce on a business. First, choose ONE of the following case
studies that can be located in the Business Source Complete database of the
online library:
MarketLine. (2012, July). Ideeli: The growth of the flash sale
website.
MarketLine. (2012). Play.com: The rapid rise of an online
retailer.
After reading and examining the case, write at least a
one-page analysis by addressing each of the following:
1. Briefly
introduce the company and its history
2. Briefly
describe the products and/or services available—what are consumers purchasing
online?
3. Describe the
basic elements of the company business model:
· Core value
proposition of the company—what is it offering, and how does it satisfy customer
needs?
· Target
market/audience—who uses this service?
· Revenue
model—where does the money come from?
· Competitive
environment—who else is competing in this market, or who might enter the market
and threaten this company’s position?
· Competitive
advantage analysis—how is the company attempting to gain an advantage?
Competing on cost? Differentiation?
· How are they
promoting their products in the marketplace?
· How would you
rate the company’s success (financial results if available)?
4. Be sure to
answer at least ONE of the following questions:
· How has e-commerce
impacted this business?
· How has an
“e-commerce presence” provided this business with opportunities that otherwise
would not have existed?
Format your analysis paper by using Times New Roman,
12-point font, double-spacing, and one-inch margins. There is no need to
include a title page nor a references page. Be sure to proofread your work
before submitting it in Blackboard for grading.
Information about accessing the Blackboard Grading Rubric
for this assignment is provided below.
