Unit 2 assessment
Question 1 What role does personal selling play in integrated
marketing communications?
Your response should consist of at least 75 words.
Question 2 Describe some of the characteristics that would
come into play in determining the appropriate sales organization structure.
Your response should consist of at least 75 words.
Question 3 What are important elements of the design of
sales territories? What can be the impact of a poorly designed territory?
Your response should consist of at least 75 words.
Question 4 Explain the importance of sales territories from
the standpoint of the sales organization.
Your response should consist of at least 75 words.
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