Unit VII
Mini Project
For this assignment, you will research the different ways
that managers and leaders use communication to guide their organizations.
Feel free to use the same organization you researched for
the Unit VI Case Study. You are not limited to this organization, but it may be
easier to complete the assignment since you have already researched the
organization in Unit VI. You can use the same sources for both assignments, if
applicable.
Find an instance where the organizational leader
communicates directly with his or her employees, investors, or customers.
Analyze the message, the channel, and the potential for feedback. Do you
believe that it is effective? Do you believe that it is the same type of
message that a manager would send? Why, or why not?
Remember to focus on the communication styles of both
leaders and managers. Strive for an equal balance between the two types of
communication styles in your assignment.
Example: The Apple events that occur in Cupertino whenever
Apple unveils a new product or service are examples of the type of
communication you should be analyzing in this assignment. During the events,
CEO Tim Cook addresses an audience of employees, investors, and the general
public. Cook uses multiple channels to communicate with the audience, including
a live face-to-face discussion, live streaming of the discussion, and a
recorded video. For the assignment, you would view one of the events, analyze
Cook’s message and the effectiveness of the channels, and discuss the potential
for feedback. Analyze whether or not the message is an effective example of
leadership. Explain whether or not you believe a manager could, or should, use
the same types of channels to relay a message. Would it be effective?
Note: You do not need to use Apple for this assignment. It
is provided as an example only.
Use the standard five-paragraph format
(introduction/body/conclusion). Include at least two academic sources. APA
format should be used. The assignment should be a minimum of two pages in
length, not including the title and reference pages. Content, organization, and
grammar/mechanics will be evaluated.
Information about accessing the grading rubric for this
assignment is provided below.
