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Unit 4 discussion

When discussing communication, Auditor General Randall L.
Exley explains that how a person communicates (i.e., what channels he or she
uses) is just as important as the message. He also feels that receiving
feedback is often more important than sending a message. Knowing your receivers
and establishing a relationship with them is vital (Skidmore-Williams, 2013).

What do you think about Exley’s ideas about communication?
Do you agree that it is more about listening than talking? Is audience analysis
as important of a concept as he believes it to be? Explain.

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