Unit 1 Assessment
In “What Was Volkswagen Thinking?,” Jerry Useem
(2016) explains that organizations can be defined and shaped through
communication. Useem discusses the technique of using a series of scripts
and/or a company credo to help determine the behavior and decisions of
employees. In the article, Useem presents both positive and negative examples
of using a corporate script/credo.
In your response, explain how using a script/credo can guide
organizational behavior. Based on what you have learned from reading Useem’s
article, do you believe that having a corporate script/credo is a good way to
guide organizational behavior? Explain.
Your response should be at least 500 words in length.
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