BBA 4951, Business Policy and Strategy
Course
eTextbook:
David,
F. R., & David, F. R. (2015). Strategic management: A competitive advantage
approach, concepts and cases [VitalSource Bookshelf version] (15th ed.).
Retrieved from https://www.vitalsource.com/textbooks?term=9781323322406
Assignment
1 :Unit II Essay
Over the course of this unit, we have
discussed the importance of mission and vision statements. As a part of that
discussion, we analyzed mission and vision statements for their effectiveness.
For the Unit II Essay, you will expand on this topic.
Using
your favorite search engine, research the mission and vision statements of
different fortune 500 companies. Then, you will write an essay in which you
compare and contrast the mission statements of two companies and the vision
statements of two companies. You may use the same companies for both the
mission and vision comparisons or separate companies.
Within your essay, include the
following:
·
Explain the principle value of
two vision statements.
·
Explain the principle value of two mission
statements.
·
Compare and contrast vision statements of each
organization in terms of composition and importance.
·
Compare and contrast mission statements of
each organization in terms of composition and importance.
·
Do you think organizations that have
comprehensive mission statements tend to be high performers? How do mission and
vision statements assist in selecting an industry-specific strategy?
·
Explain why a mission statement
should not include monetary amounts, numbers, percentages, ratios, goals, or
objectives.
Your
essay should be a minimum of three pages in length or approximately 750 words,
not including the title and reference pages. You must also include an outside
source from the CSU Online Library to support your explanations. Follow APA
standards for formatting and referencing.
DUE
21 August 2016 @ 1200 noon
…………………………………………………………………………………………………………………………………………..
BBA 4951, Business Policy and Strategy 3
Assignment
2: Unit III Case Study
Read “Excellent Strategic Management
Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read,
pay close attention to Priceline’s strategy, and write a case study describing
the following points:
·
What are Priceline’s internal
strengths and weaknesses?
·
Who are Priceline’s competitors? ?
·
Do you see Priceline’s strategy
as effective or ineffective? Why?
Your
case study must be at least one page in length, not including a title and
reference page. Outside sources are not a requirement for this case study, but
if you choose to use them, they must be cited and referenced according to APA
standards.
****
Due 23 August 16 @ 1200 noon****
…………………………………………………………………………………………………………………….
Assignment
3: Unit IV Case Study
Implementation
Plan: Part 1
During
Unit IV, VI, and VIII, you will be working on an implementation plan for a
business. The components within these three units combined will create this
plan.
Please take a look at the case studies
located in your textbook on pages 372-636. There are multiple corporations that
provide a large array of services and products. Please select an organization
that interests you. You will use this company for the Unit VI and Unit VIII
assignments, as well.
For
Part 1, describe the company that you selected, the products/services they
offer, and the history of the company. Next, analyze the company’s strategy,
mission, and organizational structure. In your analysis, include the
following:
·
What does the strategy,
mission, and organizational structure say about the company?
·
What are the positive aspects of the strategy,
mission, and organizational structure?
·
What are the company’s
short-term and long-term goals?
·
What are ways to improve the
strategy, mission, and organizational structure?
Much
of the information you will need to complete this segment can be found in the
case study in the textbook. However, you are welcome to conduct further outside
research as needed. Some details, such as the short-term and long-term goals,
may not be explicitly stated. Please use your best judgement and analytical
skills to determine that information.
Your
project must be a minimum of two full pages in length, not including the title
and reference pages. Include an introduction paragraph.
****
Due 28 August 2016 @ 1200 noon ***
………………………………………………………………………………………………………….
Assignment
4: Unit VI Project
Implementation
Plan: Part 2
In
Unit IV, you started to create an implementation plan. You selected a company
and analyzed their strategy and mission. In Unit VI, we will continue your work
with this company and develop a SWOT analysis.
Remember that a SWOT analysis identifies
strengths, weaknesses, opportunities, and threats of an organization. This is
an important analysis for any organization as it can be used for strategic
planning. Your SWOT analysis must be a minimum of two pages in length. Once you
have completed your SWOT analysis, write a minimum of one page, explaining how
this information could be used by the company.
Please
use the template below to complete the SWOT analysis and explanation. Save the
template using your last name and student ID. For example, John Smith whose
student ID is 12345 would save his assignment as Smith12345. The information
you need to complete this analysis can be found in the case studies located in
your textbook on pages 372 – 636. Outside research is not a requirement.
***
Due 4 September 2016 @ 1200 noon ****
………………………………………………………………………………………………………
BBA 4951, Business Policy and Strategy 4
Assignment
5: Unit VIII Project
Implementation
Plan: Part 3
For
the final assignment of this course, you will continue your work with the
company you used in Unit IV and Unit VI. For the Unit VIII Project, you will
complete the final components of your implementation plan.
For Part 3, you will focus on the following
points:
·
Internal and external issues.
·
competition ,
·
future outlook for the
organization, and
·
Implementation of tools for
measuring business success.
Much
of the information you will need to complete this segment can be found in the
case study in the textbook. However, you are welcome to conduct further
research as needed. For the future of the organization, you may be creative and
add your own insight on where you see the company going.
**Your project must be a minimum of three full pages in length, not
including the title and reference page. Make certain to include an introductory
paragraph.**
***
Due 11 September 2016 @1200 noon **
