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In working out your responses to the Discussion Question, you
should choose examples from your own experience or find appropriate cases on
the Web that you can discuss. Credit will be given for references you make to
relevant examples from real companies.

Consider the Bayer mission statement that can be downloaded from
the company’s website:

http://www.bayer.com/en/mission-statement.aspx

Make a detailed evaluation of the mission statement explaining
what you see as its main strengths and weaknesses.

Number of Words 500

References More than Three

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