PART B:
1. Based on your analysis of the firm and discuss the strategies that the firm is employing and explain how these strategies have been shaped by the industry dynamic.
2. Based on your understanding of Amazon’s structure and operations identify and discuss the control mechanisms that are key to its current and future performance.
3. Identify and discuss Amazon’s distinctive competencies and measures that it has taken to contain or minimize industry rivalry.
4. Identify and discuss the long term threats to Amazon’s profitability and sustainability.
5. Based on your understanding of Amazon’s business and current performance what future strategy would you purpose? Discuss fully the options available to Amazon and explain with reference to the theory the optimal choices that the firm must make.
