MKTG26000 Consumer Behaviour
Individual Essay
Assessment 2 Rubric & Feedback
Topics:
1. Discuss
the concept of status consumption with regard to how a marketer might
be able to use status to market a specific brand or product
type.
2. Discuss
the role of materialism and religion in the spread of global consumption
or brands. How might materialism and religion help or hinder
the spread of a global
consumption culture?
Marking Guidelines for Major Essay Assessment Criteria Value
30-49
Un-satisfactory 50-64
Satisfactory 65-74
Very Good
75-84 excellent 85-100
outstanding
Identification and discussion of relevant issues,
theories and concepts for the chosen topic 30
Demonstrated understanding and integration of relevant
literature within the chosen topic 30
Accuracy and demonstrated logic and reasoning evidenced in
the essay
30
Essay style, structure, spelling, grammar, punctuation, and
APA referencing 10
MARKED OUT OF
/100
TOTAL MARK OUT OF /50
