Graded Homework

Course Learning Outcomes CLO1) Explain the growth of international business in recent years and the impact of increase of free
trade on the international business activities.
(CLO2) Evaluate the change in international opportunities; selecting and managing entry modes; global
marketing strategies; international fiscal system.
(CLO3) Analyze the current challenges and issues in e-commerce and e-business, debate their impact
on planning, and organizing international operations.
(CLO4) Select and appraise theories and concepts underlying e-commerce in order to apply them in
business practice. Mark Sheet (for instructor use only)
Q No.
1 CLOs
3,4 Q Type Q Structure Max
Score St Marks in Numbers St Marks in Words Total Score
_______________ Total in words
______________ Case study Total Mark 15% Total: 15 Faculty Member: Signature & Date: Dean of COBA: Signature & Date: MKT 603
CASE STUDY 2 AMERICAN UNIVERSITY IN THE EMIRATES
COLLEGE OF BUSINESS ADMINISTRATION 1|Page General Instructions
In your case study you are asked to critically analyze one of the following topics
1. Advantages and Disadvantages of using Bitcoin Digital Currency
2. The Business of Gaming – case study of your choice related to the successful online game
FONT: Times New Roman or Arial 12, spacing 2 – refer to APA writing style guidelines on
a portal
FORMAT: You have to submit Word Document I do not accept assignments in pdf files.
Due date: February 18th 11:59 PM
CASE STUDY GUIDELINESS
Your case study should be between 7-8 pages long (including cover page and references)
written in Times New Roman / Arial with spacing 2. You should follow guidelines for finding
literature for your academic assignments as posted on your portal
Your case study assignment should include:
1. Cover page in APA style with title and your name 1PT
2. Introduction – 1 page
In this section, you will provide background information on your chosen topic. Topic
should be placed into wider context and the overall importance of the chosen topic
for both business and society should be analyze 4 POINTS AMERICAN UNIVERSITY IN THE EMIRATES
COLLEGE OF BUSINESS ADMINISTRATION MKT 603
CASE STUDY 2 2|Page 2. Case study analysis (3-4 pages)
In this part you should provide detailed analysis of at least two examples of bitcoin
use/ online gaming. Based on your topic your analysis can encompass: history and
company background, decision to include bitcoin payment/ develop a game, how the
user-base was built, what were the marketing strategies etc.
6 PT
3. Conclusion (1 page)
3 PT
4. References 1 page – use only credible references and follow APA formatting outline
as discussed in class, following the guidelines from the portal.
1 PT
You should complete the outline with all necessary information in a coherent structure that
flows logically. Case study should be understandable and easy to read.
IMPORTANT!
You should not use any information from Wikipedia, and/or list Wikipedia as a reference for
your case study. Any use of Wikipedia in the assignment will result in 10 points deduction
of your grade (out of 20).