Assume your organization is going forward with entering into the country you discussed in your country study. They are now in the process ofdetermining the more specific details of setting up business in that country. (The country is India)<?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” />
They have asked you to write a report on yourrecommendations as to how they should enter the country, staff the operation,the type of international strategy they should use, and the marketing anddistribution strategy. (The country is India)
You are touse at least three additionalsources to complete this assignment. PLEASE remember to cite all yoursources; proper citation of your sources is a requirement for this course. Thisassignment is to be a minimum of 2 – 4 pages typed, font 12, double-spaced.
Please support all recommendationswith sound reasoning and research.
You report must cover but not limited the following areas: (Pleaseinclude the items listed below in the report)
· Mode of Entry
o Pick the most appropriate mode of entry
o Discuss the pros and cons
o Support your decision with research
· Human Resources
o Staffing Needs
§ Management
§ Lower-Level employees
o Staffing Approach
§ Ethnocentric, Polycentric, or Geocentric
o Pay and Compensation
o Training and Development
o Union Concerns
· Marketing
o Target Market & Market Segmentation
o Pricing
o Advertising
§ Cultural Concerns & Barriers
§ How will you address them
o Competitor Marketing Analysis
· Distribution
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Distribution Strategy
Suppliers
§ Use local, home country or a mix?
o Production facilities (if needed)
o Will you use outsourcing
