Assignment2 – Research Technique Wiki
Purpose: To investigate and present aspects of TWO selected marketing research techniques.
1. Based on research, you should incorporate basic information from each chosen technique. Be
precise, concise and to the point. (For each technique, the minimum content should be
approximately 2 1/2 letter-size pages and no more than 4 pages).
Controlled experiment
Dairy analysis
WIKI CONTENT
First, introduce each technique in the opening page (homepage). Provide a brief description of the
technique purpose and its classification (e.g. qualitative/quantitative). Next, provide an overview
of the technique (types, method, comparative advantages and disadvantages to other techniques,
and list few examples or applications in Marketing Research). As a guide, follow the outline:
Outline
1. Introduction
a. Purpose of the technique
b. Classification (quantitative/qualitative; exploratory/descriptive/causal)
c. Data type (obtained by observation/communication; projective/physiological/
historical, etc.)
2. Method of analysis
a. Procedure (indicate steps)
b. Sampling (type, size)
3. Comparative advantages and disadvantages to similar techniques
4. Applications in Marketing Research. For each cited study include:
a. Study purpose
b. Study findings
5. References
