• What is my recommendation for the company? (What sort of recommendation) – similar company within the similar industry would be fine for the preparation
• What advantages does online distribution using intermediary have on e-commerce sale?
• How have the global hotel companies benefited through online distribution strategy?
• Is it better to go directly to the consumers and invest in SEO instead (Search Engine optimisation)?
• How useful is usability testing for website, how does this help global hotel companies to promote the website effectively?
• Among the various website analytics indicators used by digital marketers, which one would you recommend global hotel companies should use to measure the performance of website?
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