This is a 2-part assignment, and the principal goal of Assignment 2 is for students to“Examine a live advertisement campaign and analyze the intent, execution, and perceived success of the campaign.” The primary intent behind this is so students can identify, research, examine and explore a real life ad campaign. The students can choose their own campaign, and it can be as simple as a single television ad, or as complex as an entire campaign including multiple media efforts for the more sophisticated student.
Document – Students will transition out of the research and analysis phase and actually start drafting the document. The document format will be determined by the student (as that is part of the assignment), however, should address the aforementioned issues, and be thought of as an analytical debrief to“Examine a live advertisement campaign and analyze the intent, execution, and perceived success of the campaign.”
