ASSIGNMENT 08
C05 Business Communication
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College
for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English,
spelling and grammar. Sources must be cited in APA format. Your response should be four (4) doublespaced pages; refer to the "Assignment Format" page located on the Course Home page for specific
format requirements.
Select a fairly inexpensive product that you currently own, and a country that you’re not very familiar
with. The product could be a moderately priced watch, radio, or other device. Now imagine that you are
with the international sales department of the company that manufactures and sells the item and that
you are proposing to make it available in the country you have selected.
The first step is to learn as much as possible about the country where you plan to market the product.
Check almanacs, encyclopedias, the Internet, and library databases for the most recent information,
paying particular attention to descriptions of the social life of the inhabitants, their economic conditions,
and cultural traditions that would encourage or discourage use of the product.
Your 1-2 page report is to be submitted to the chief operating officer of the company, whose name you
can either make up or find in a corporate directory. Make sure to include the following:
(1) Briefly describe the product you plan to market abroad.
(2) Briefly describe the country you have selected.
(3) Indicate the type(s) of people in this country who would find the product attractive. Provide at least one (1) supporting fact.
(4) Explain how the product would be transported into the country (or possibly manufactured there if materials and labor are available). Provide at least one (1) supporting fact that justifies your
choice.
(5) Recommend a location for a regional sales center. Provide at least one (1) supporting fact that supports your location choice. (6) Describe how the product will do in this new environment, with at least two (2) supporting facts.
(7) Describe at least two (2) recommendations for marketing (steps the company should take immediately and those it should develop later).
Grading Rubric
Please refer to the rubric on the following page for the grading criteria for this assignment. CATEGORY
Product description (10 points) Exemplary
10 points
Student provides a
clear, logical description
of the product he or she
plans to market abroad. Satisfactory
8 points
Student provides a
mostly clear, logical
description of the
product he or she plans
to market abroad. Unsatisfactory
5 points
Student provides a
weak or unclear
description of the
product he or she plans
to market abroad. Una
2 po
Stud
poo
prod
plan
abro Country description (10 points) 10 points
Student provides a
clear, logical description
of the country he or she
plans to market the
product to. 8 points
Student provides a
mostly clear, logical
description of the
country he or she plans
to market the product
to. 5 points
Student provides a
weak or unclear
description of the
country he or she plans
to market the product
to. 2 po
Stud
poo
cou
plan
prod Target market (10 points) 10 points
Student provides a
clear, logical description
of the people in the
chosen country who
would find the product
attractive, with at least
1 clear, logical
supporting fact. 5 points
Student provides a
weak or unclear
description of the
people in the chosen
country who would find
the product attractive,
with at least 1 weak or
unclear supporting fact. 2 po
Stud
poo
peo
cou
find
attr
sup Transport/manufacturing (10
points) 10 points
Student provides a
clear, logical description
of how the product
would be transported
into the country or
manufactured in the
country, with at least 1
clear, logical supporting
fact. 8 points
Student provides a
mostly clear, logical
description of the
people in the chosen
country who would find
the product attractive,
with at least 1 mostly
clear, logical supporting
fact.
8 points
Student provides a
mostly clear, logical
description of how the
product would be
transported into the
country or
manufactured in the
country, with at least 1
mostly clear, logical
supporting fact. 5 points
Student provides a
weak or unclear
description of how the
product would be
transported into the
country or
manufactured in the
country, with at least 1
weak or unclear
supporting fact. 2 po
Stud
poo
how
wou
into
man
cou
sup Sales location (10 points) 10 points 8 points 5 points 2 po Student provides a
clear, logical description
of the recommended
location for a regional
sales center, with at
least 1 clear, logical
supporting fact. Student provides a
mostly clear, logical
description of the
recommended location
for a regional sales
center, with at least 1
mostly clear, logical
supporting fact. Student provides a
weak or unclear
description of the
recommended location
for a regional sales
center, with at least 1
weak or unclear
supporting fact. Stud
poo
reco
loca
sale
poo Prediction (10 points) 10 points
Student provides a
clear, logical description
of how the product will
do in the new
environment, with at
least 2 clear, logical
supporting facts. 8 points
Student provides a
mostly clear, logical
description of how the
product will do in the
new environment, with
1-2 mostly clear, logical
supporting facts. 5 points
Student provides a
weak or unclear
description of how the
product will do in the
new environment, with
1-2 weak or unclear
supporting facts. 2 po
Stud
poo
how
do i
env
poo Recommendations for marketing
(10 points) 10 points 8 points 5 points 2 po Student provides a
clear, logical description
of at least 2
recommendations for
marketing. Student provides a
mostly clear, logical
description of 1-2
recommendations for
marketing. Student provides a
weak or unclear
description of 1-2
recommendations for
marketing. Stud
poo
reco
mar Mechanics (20 Points) 20 points
Student makes no
errors in grammar or
spelling that distract the
reader from the
content. 15 points
Student makes 1-2
errors in grammar or
spelling that distract the
reader from the
content. 10 points
Student makes 3-4
errors in grammar or
spelling that distract the
reader from the
content. 5 po
Stud
than
gram
that
read
con Format (10 Points) 10 points
The paper is written in
proper format. All
sources used for quotes
and facts are credible
and cited correctly. 8 points
The paper is written in
proper format with only
1-2 errors. All sources
used for quotes and
facts are credible and
most are cited correctly. 5 points
The paper is written in
proper format with only
3-5 errors. Most sources
used for quotes and
facts are credible and
cited correctly. 2 po
The
writt
form
use
fact
cred
and
corr
