Week 6: Ethical News Story Video
GOAL: Create a four-six minute video news story presentation,
accompanied by a 500-600 word written script/text of the video news story (with
minimum three citations/references) that gives an analysis of a recent ethics
scandal, corporate social responsibility scandal, or environment sustainability
scandal. Be sure that your presentation makes a definitive statement connecting
strategic planning to ethical, moral, social responsibility of organizations.
In other words, this is not merely a report, but a scholarly exposé of the
ethical effects of strategic planning. Note: This assignment has two parts.
Instructions: PART ONE—Write 500-600 word paper that is
written as a news story, and give an analysis of a recent (last three years)
management scandal involving ethics, corporate social responsibility, or
environment sustainability. Connect the news story you present with the need
for ethics and social responsibility in strategic planning. How could a more
effective strategic plan affect the issue(s) included in the news story? See
Chapter 9 in the course textbook to introduce the overall subject material, and
to give you suggestions about where to locate appropriate news material (Hint:
you must not write about TOMS Shoes, a topic in the forums). NOTE: This paper
will not be examined for APA compliance, but will be checked for appropriate
source verification. Therefore, show your sources clearly (using citations is
the most effective way to link sources with references). The writing should
contain a minimum of three scholarly citations/references beyond your textbook
(use the APUS Online Library as resource). A title page and references page are
required, but APA will not formally be graded. When you create a YouTube of
your news story (see Part Two), include the link in the paper on the Title Page
as the second line under the title.
Each file OF YOUR WORK should be named in the following
manner: Last name–truncated Week Number-Assignment name (abbreviated if
necessary)
For example: Smith-Wk03-Ethical News Story
QUESTION: Why do students need to submit a paper along with
the video of the news story? ANSWER: So the professor can check for
originality—to ensure that the information presented in the news story is
original (or paraphrased) material from the student.
PART TWO—Create a video using the paper as a news story script.
The video portion of the assignment may be created in YouTube so that only a
link needs to be submitted here (recommended). Or, you may upload an MP4,
QuickTime video, or equivalent (under 25MB; larger files not allowed for
upload).
Submittal of Paper and Video:
Upload your paper (.doc) and video in the assignment section
for grading as a Word.doc attachment. Place the link for the YouTube as the
second line on the Title Page under the title of the paper.
Grading Rubric/Assessment: See Video Grading Rubric (Note
that the quality of the written paper is assessed in the rubric under the
“Preparation” section)
NOTE: If this is your first video, let this serve as a way
to expand your skill capability in management practice. If you need help, you
can always ask. If YouTube is too challenging to figure out, produce your video
on an iPod or SmartPhone and send it in that way. This is your time to shine!
