Week 5: Websites Review
Assignment Instructions
Goal: Locate and review three websites that inform you about
Crafting Strategies for international markets, or multi-business companies, or
diversified companies. You may elect to review websites of specific companies
themselves, but it must be clear that there is a global element to the company.
To verify: The point is to showcase three different websites that demonstrate
any one (or more) of the “Three Approaches for Competing Internationally”
(Figure 7.2). What company or companies you select is secondary.
Instructions: Using the course textbook as a chief resource,
locate three websites in order to complete the goal stated above—international
strategic planning. You may also benefit from conducting your own Internet
search of international marketing strategies. Write a 600-750 word paper as a
memorandum of discovery. No particular format will be observed for this paper,
but organize your writing into three sections that review each of the three
websites, and then write a fourth concluding section that summarizes what you
gleaned from this investigation. The summary conclusion should put together the
benefit of the whole experience. [Note: Keep in mind that this assignment is
not aimed at reviewing articles in websites, but rather, the company websites
themselves, and the international strategies that they describe.]
How To Review Websites For This Assignment:
Summarize the overriding purpose/thesis of each website.
What is the essential message of the site? Provide a link (or address) for each
website reviewed.
Describe what appears to be the crafted strategy based on
what you are informed by the textbook (Global Strategy, Transnational Strategy,
or Multidomestic Strategy). Be as clear on this point as possible, and make
sure that you identify the global involvement mentioned in each website. (If no
global strategy is mentioned, then you should avoid that website source.)
Discuss the material in the website in light of your
understanding and outside research related to the material presented on the
site. Do you agree or disagree with what the website presents?
What do you, the student, benefit from having
viewed/examined this website?
After discussing each of the three websites, write a summary
that combines what you learned from the experience. Present your own views.
First person is accepted for this assignment.
Other Important Details:
Note the Submissions Guidelines as listed in the Syllabus:
The various assignments for this course should be submitted as Word.doc
attachments in the Assignment section of our virtual classroom.
Each file should be named in the following manner: Last
name–truncated Week Number-Assignment name (abbreviated if necessary)
