Deliverable Length: 10-15
PowerPoint slides (each slide should include 200-250 words each in the notes
section)
Details:
Weekly tasks or assignments (Individual or Group Projects)
will be due by Monday and late submissions will be assigned a late penalty in
accordance with the late penalty policy found in the syllabus. NOTE: All
submission posting times are based on midnight Central Time.
Based on your discussions with Michelle, you have developed
a clear picture of the environmental issues that will affect the initial
release of the new product. As you compile your notes, the phone rings.
“Hello?”
“Hi. This is Michelle. I want to touch base with you
about your presentation to the board next week. Do you have any questions about
the upcoming meeting?”
“Thanks for calling,” you say. “You have good
timing. I was just reviewing my notes and working on my PowerPoint
presentation. I think I’ve covered the areas we discussed at our last meeting.
Do you have something else that you want me to include?”
“Oh, good,” says Michelle. “Yes, I’d like you
to share 3 or 4 goals for the marketing project, too. You might want to lead
with the goals, but I’ll leave that up to you. Naturally you’ll need to do some
research to determine the types of goals that are relevant for a new product
project like this. Be as specific as you can when outlining realistic
expectations.
“Okay,” you say as you jot down more notes.
“Anything else?”
“Just be sure to include your thoughts about whether we
should develop a product that can be marketed world-wide. You know that is one
of their main concerns. You’ll have about 30 minutes for your presentation.
“
