Need Help with my last final.
- Annual-plan control requires making sure the company isn’t overspending to achieve sales goals. The key ratio to watch is ___________.
- stock turnover
- marketing expense-to-sales
- cash flow return on investment
- gross margin
- The recent joint ventures formed by BP with Russian and Indian partners showed the importance of the ________ segment of the general environment that BP and other integrated oil firms have to manage when contending with scarce resources.
- physical
- demographic
- global
- political/legal
- Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on?
- image pricing
- market-skimming pricing
- target pricing
- going-rate pricing
- Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.
- psychographic
- geographic
- demographic
- behavioral
Categories: