Analyzing industry environment of Luxury Eyewear Retailing
Industry
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Buyers
To what degree can buyers push down the price of glasses?
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Suppliers
How do glasses materials such as logo, lenses, and designing influence the
power of suppliers? Do they need retailers?
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Intensity
of Rivalry How competitive is the industry? Consider current competitors
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New
Entrant – Costco/Walmart: How high is the entrance barrier like capital
requirements, brand equity, access to supplying/customer channels?
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Substitutes:
How much does Lasik Surgery challenge the retailing industry? What other
substitutes exist and how do they influence the industry? Google Glasses?
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Make 1
page report
•
Be sure
to include bargaining power against suppliers and buyers, entrance barriers
against substitutes and new entrants, and competitive rivalry.
•
Be sure
to describe overall attractiveness of the industry.
–
Is it
profitable? Unprofitable? Why?
•
Using
one of the three implications (e.g., finding position, reshaping industry
structure, and exploiting changes) , provide strategic recommendations for
Luxury Eyewear Retailing Industry
