This assignment provides you with an opportunity to analyze the impact of e-commerce on a business. First, choose ONE of the following case studies that can be located in the Business Source Complete database of the online library: MarketLine. (2012, July). Ideeli: The growth of the flash sale website. MarketLine. (2012). Play.com: The rapid rise of an online retailer. After reading and examining the case, a one-page analysis by addressing each of the following:
1. Briefly introduce the company and its history
2. Briefly describe the products and/or services available—what are consumers purchasing online?
3. Describe the basic elements of the company business model: ? Core value proposition of the company—what is it offering, and how does it satisfy customer needs? ? Target market/audience—who uses this service? ? Revenue model—where does the money come from? ? Competitive environment—who else is competing in this market, or who might enter the market and threaten this company’s position? ? Competitive advantage analysis—how is the company attempting to gain an advantage? Competing on cost? Differentiation? ? How are they promoting their products in the marketplace? ? How would you rate the company’s success (financial results if available)?
4. Be sure to answer at least ONE of the following questions: ? How has e-commerce impacted this business? ? How has an “e-commerce presence” provided this business with opportunities that otherwise would not have existed?
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