Analysis of Marketing
1. How is the effectiveness of public relations best
measured? Explain your answer. What are three types of evaluation techniques
used in PR? Provide examples of each. At what stage of the PR campaign should
evaluation occur? Explain your answer.
2. What are some tools or techniques used to inform, influence,
and motivate external public? What are the ramifications of ineffective
communications to the external public? How do ethical considerations affect an
organization’s communications process during a crisis?
3. What is the significance of the communication process in
PR? What types of interference (noise) might a PR professional experience in
the communication process? Why is feedback critical to the communication
process? What criteria are used to identify the most effective and efficient PR
channel or medium?
4. How do you determine the newsworthiness of an issue? Why
is it important to use inverted pyramid style and the five Ws in a press
release? What are some advantages and disadvantages of the various types of
media?
