Initial market research shows a potential for high demand in affluent areas and
cities with severe weather. You also foresee a lucrative international market
and franchise opportunities.
You have two options for capital: use your inheritance,
which includes a multimillion-dollar home, or allow your two rich friends to
join the business. You plan to use traditional marketing and sales methods as
well as e-commerce. Before you can go forward, you must resolve and explain the
following:
What are the advantages and disadvantages of hiring employees
or using independent contractors for your sales force?
