Submit the SWOT analysis as a Microsoft® Excel® attachment.
Perform a gap analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
- Strengths
- Weaknesses
- Opportunities
- Threats
Describe the organization’s present and prospective customers.Consider the following external factors:
- Consumer and social
- Competitive
- Technological
- Economic
- Legal and regulatory
Write a 1,400- to 1,750-word report in which you do the following:
- Explain why an environmental analysis is important in the development of your strategic plan by answering the following questions:
- What is the purpose of environmental analysis?
- What are the implications of environmental analysis in the creation of your strategic plan?
- What are the major benefits of competitive analysis as part of your strategic planning process?
- What evolving economic, legal, and regulatory issues may potentially have an effect on your strategic plan?
- Based on your SWOT analysis, provide an assessment of your chosen organization in which you include the following:
- The organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans
- The organization’s ability to respond to internal and external changes and challenges
- Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.
- You will have two to three goals for each year, with two to three measurable objectives for each goal.
- Goals may span several years.
- Outline your goals and objectives clearly and provide a narrative explanation for each.
Cite at least three sources to support your information.
University of Phoenix Material
SWOT Analysis
Location
of Factor
Type of Factor
Favorable
Unfavorable
Strengths
Weaknesses
Opportunities
Threats
Internal
External
Categories: