Advanced Entrepreneurship: Products and Marketing for
Triangle Solutions
Products & Product Marketing
Consider the following scenario:
Develop a written proposal outlining a specific product or
service idea you have as the product manager for Triangle Solutions. Triangle’s
company type and product area have been left unspecified in order to allow you
creativity in invention of your own product ideas and exploration of areas of
interest in the market. You may not use the same area or idea used in previous
assignments. Be sure to include the following in your response:
1. In the proposal, make a case for your new Triangle
Solutions product that clearly states the need in the market, the pain points
felt by customers, and the solution the new product will deliver.
2. Research the industry and market for the product,
providing data on its size, growth, and so forth. Ibisworld.com or Standards
and Poor’s are great industry and market resources.
3. Provide some ideas for marketing strategies may be used
to effectively introduce this product to the market. What channels will be
used? What aspect(s) of the product should be emphasized? How will it be
priced? How will these approaches achieve results?
4. Approach this from an entrepreneurial prospective as if
you are launching a new venture without your company’s support.
