MONITORS: Marketing Operations And Integration of E-business
retail outlets. E-business has really blossomed and some of your competitors
have begun selling their products on the Internet. Senior management wants you
to assemble a presentation to evaluate the current marketing operations and how
the internet might be adapted to your current marketing operations.
As was discussed in the prior Discussion Board “The
Vice President of Marketing has asked you to recommend changes in marketing
strategies that will be necessary if the company converts into an e-business.”
Your presentation should address current marketing
operations and the integration of e-business into the company’s marketing plans
and current operations. Be innovative in your recommendations and base your
recommendations on research.
For more information on creating PowerPoint Presentations,
please visit the Microsoft Office Applications Lab. The task is 6-10 slides
(not including the title, introduction, and reference slides) with speaker
200-250 words for each.
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