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Send Bill an email addressing characteristics for success

Send Bill an email addressing the following:

Which entrepreneurial/small business owner characteristics
does Bill have that may be important to his success? Which characteristics
could lead to his failure?

What steps should Bill take to avoid the pitfalls common to
a small business?

If you were Hugo, would you sell Bill the business under the
terms discussed in the case? Explain your reasoning backed by concepts learned
from the text and other sources.

Your report MUST include a reference list.

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