Global Reader Plan of Action
Scenario: Global Reader is a 5 year old E-company that grew
from $1 million in sales in the second year to $8 million in sales. They have
created the industry’s first portable book reader that provides any book in
four major languages. They have manufacturing operations for their hand-held
devices located in India and the Dominican Republic to supply the western and
eastern hemispheres.
You have become Global V.P. for Distribution and Logistics.
Due to the global economic downturn, your CEO has tasked you with looking at
the possibility of relocating your operations elsewhere. You know that in the
last few years there have been increased kidnappings and robberies in Santo
Domingo (due to increased drug-related problems) at the operation in the
Dominican Republic. It has gotten to the point where your employees feel
threatened by coming to work there. In India, with the down turn in the
economy, your plant is the only one open in that area of GOA on the East coast
of India. You are located right near the port. But as work has become scarce
for people there in GOA, they have moved out, and it is difficult to find
workers willing to work various shifts and transport shipments to the port.
Your company does have another smaller plant in Mumbai, but lately there have
been several bombings in that city by extremists and employees feel threatened.
Based on this information, what do you suggest to the CEO
and why? Where should your plants be located? What cost-cutting can be
accomplished while positioning the company for continued explosive growth?
Create a step-by- step initial plan of action using bulleted points. Then write
2 paragraphs detailing your potential plans for production facilities/staff for
the next three years.
