Module 3 discussion
Read Case 4-1 (“JetBlue Airways: Regaining Attitude”) in
Corporate Communication and respond to the following:
Clearly and concisely identify what was the most significant
business problem JetBlue faced and support your claim.
Assess and identify the critical constituency issues.
Articulate what you believe are the three most desirable
outcomes.
Discuss at least three communications best practices
implemented by JetBlue.
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