Business Idea – describe briefly clearly succinctly. Use influencing points from the Text for and Executive Summary style description of the business /business idea/ product idea/ service idea.
Provide 3 demographics, 3 psychographics (how the customer thinks/values), and 3 behavioral traits (what the target does/ how they behave).
list three (3) top competitors-
SWOT – correctly classify internal from external forces.
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