Overview of Assignment
The ability to think strategically and make choices based on
solid analysis and evaluation, in order to capitalize on achieving optimal
results when applying limited resources of the firm, are at the core of this
strategic initiative plan. Strategic initiatives act as the vehicle to
accomplish strategic goals. Strategic initiatives translate vision into
reality. The strategic management process enables organizations to achieve
objectives through three stages: strategy formulation, strategy implementation,
and strategy evaluation.
For this assignment, create a market entry plan
(entrepreneurial), a market expansion plan for an existing organization, or a
mergers and acquisitions plan that seeks to increase your organization’s
competitive advantage. Your strategic plan should aim to innovate. Throughout
the development of your strategic plan consider your organization’s
responsibility in the greater social good from a Christian perspective and how
your plan address ethics, cooperate social responsibly and sustainability.
Globalization brings both benefits and challenges in the business sphere. Be
sure to consider how globalization impacts your strategic plan and address any
international considerations.
Part I
Imagine you need to present your initial pitch for your
Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with
speaker notes that seeks to get permission from key stakeholders.
In your presentation, address the following:
1. A description
of the type of plan including the vision, mission, and values of the
organization is included. Description demonstrates comprehensive subject
knowledge and understanding. Identify the type (market entry, market expansion,
merger, and acquisition) of strategic Plan that you will be creating.
2. An
explanation of how organizational values drive culture is included. An
explanation of the culture you intend to build or that currently exist is
included. Plan includes relevant examples and applicable insight. Plan
demonstrates comprehensive subject knowledge and understanding.
3. How do
organization values drive the culture?
4. What is the
culture you intend to build, or exists, today?
5. What is your
competitive advantage? Plan includes relevant examples and applicable insight.
Plan demonstrates comprehensive subject knowledge and understanding
Provide three to five sources in your presentation.
Part II
An environmental scan seeks to ensure your original pitch is
viable (Part 1: Overview). External and internal assessment tools are utilized
your to ensure strategic initiative is viable. You may find after completing
your environmental scan your strategic initiative idea will change. The
environmental scan helps you develop Key Performance Indicators (KPIs), which
will help focus the application of limited resources to produce above-average
returns. During your scan, address the following:
Internal: Identify your strategic initiative using various
internal assessment tools to evaluate your organization’s strengths and
weaknesses in functional areas of business which include
•
Management
•
Marketing
• Finance
• Accounting
•
Productions/operations
• Research
and development
•
Management information systems
External: Identify your strategic initiative using various
external assessment tools to evaluate outside trends and events outside the
control of the organization, and the industry.
Create a 5-10 slide PowerPoint presentation that shows the
results of your environmental scan. Include the following:
1. A description
of what you learned about the industry and your organization is included.
Identify what you found in your environmental scan. Description demonstrates
comprehensive subject knowledge and understanding
2. What did you
learn about your organization?
3. How did you
apply the results of your internal and external assessment tools in your
decision making process.
4. An
explanation of how what you learned has challenges or supports your original
vision/concept is included. An explanation of what has emerged from your
learning is included. Key issues provide relevant examples and applicable
insight. Plan demonstrates comprehensive subject knowledge and understanding.
5. What is
emerging from your learning?
6. An outline of
the preliminary strategic plan is included. The outline includes relevant
examples and applicable insight and demonstrates comprehensive subject
knowledge and understanding.
7. Have you
considered the selected organizations culture within the context of
implementing your strategic initiative plan?
8. Include the
external and internal assessment tools you used at the end of your presentation
as an appendix. Appendix of external and internal assessment tools is included.
An explanation of how you applied the results of your internal and external
assessment tools is included. External and internal assessment includes
relevant examples and applicable insight and demonstrates comprehensive subject
knowledge and understanding
Provide three to five sources in your presentation.
