Create a self-running, 10 to 12
minute voice narrated PowerPoint presentation including exhaustive and complete
speaker’s notes for each slide presented that relates and evaluates your
understanding of the Course Objectives (CO) and Key Concepts for this
deliverable.
Ideally, your PowerPoint presentation
should consist of one slide per Course Objective that presents a summary of the
competencies as they relate to the objective and should contain a minimum of
one slide per key concept.
Use your textbook, your notes, the
course information and your outside research using the DeVry University online
library as resources for this graded deliverable.
Review the following information to
ensure that your PowerPoint presentation appropriately demonstrates and
explains your understanding of the important points and ideas. Be sure to
include and document relevant and current real-world examples of the concepts
and ideas that you are presenting.
Include a minimum of 10
authoritative references to support your information and ideas in this
deliverable.
Use APA Style # 6 (6th
edition) as the Style Sheet.
Part 1: Objective G and and Key
Concepts 1, 2 and 3 (20 points)
Explain the concept of exporting and
detail the process a successful U.S. based high-end tennis shoe business would
take to export shoes to another country. Include in your explanation how you
would collect information on export opportunities; what steps should be taken
to reduce export risks; what are the decision criteria for selecting a supplier
for materials; and what criteria should be used for deciding on a location for
the manufacture of the components and finished products.
Part 2: Objective G and and Key
Concepts 4 and 5 (20 points)
Select a business and develop a
decision matrix for assessing the effectiveness of its global sourcing program.
Include in your explanation how this business capitalized on regional strengths
while minimizing regional weaknesses to promote the success of their business.
Part 3: Objective H and and Key
Concepts 1 and 2 (20 points)
Using Theodore Levitt’s hypothesis
as a framework, compare and contrast McDonald’s, The Gap, and Starbucks across
three countries and discuss the rationale used by each business to standardize
its marketing mix. In addition explain how each business was able to adapt to
the local market for each country. Include in your explanation why it may be
financially advantageous for each business to standardize their marketing mix.
Part 4: Objective H and and Key Concept
3 (20 points)
Compare and contrast two businesses
where one business has been successful marketing to a regional market while the
other business has been successful marketing to a global market. Include in
your compare and contrast the ‘4 Ps of Marketing’ used by each business noting
which elements in the marketing mix can be standardized and which ones must be
adapted to suit local preferences.
